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Proposal for Shoo Lab Malaysia

Every chat answered. Every customer remembered.

One inbox for WhatsApp, Instagram and Messenger, an AI assistant that replies in seconds, and a record of every customer that brings them back for their next clean.

Prepared forShoo Lab Malaysia
Presented byDigital Sage
First stepReplace Respond.io
Date29 October 2026
WhatsAppInstagramMessenger
Shoo Lab inboxLIVE
HA
Hafiz AbdullahBoleh pickup kasut kat rumah esok?
AI replied
AR
Aisyah RahmanCan I pay by DuitNow QR?
Quoted RM 75
DW
Daniel WongAny update on my backpack?
In lab
WK
Wong Kah Hui你好,请问可以洗婴儿安全座椅吗?
AI resolved

3 apps · 1 inbox · 1 team

01 · What you get

Four things your shop gets, one step at a time.

Each step is useful on its own. You see it working before the next one starts.

One inbox for every chat

WhatsApp, Instagram and Messenger in one place. Your whole team answers from a computer or phone, sends quotes and payment links, and sees each order's stage.

Phase 1

An AI assistant that never sleeps

Answers prices, opening hours, pickup and order status in seconds, in Bahasa Melayu, English and 中文. Anything that needs a person goes to your team.

Phase 2

Know what really sells

See which ads, apps, services and labs bring paying customers, and let Facebook and Instagram ads learn from your real sales.

Phase 3

Customers who come back

One profile per customer across every app, with every service they bought. Remind them when their next clean is due, and offer what they haven't tried.

Phase 4

02 · Your customer's journey

Whichever app they use, it's one customer.

Each step joins the same profile, matched by their phone number, their chat account or their order number.

Sees your ad

“Sneaker Deep Clean” on Instagram

ad is recorded
Sends a photo

AI replies in 4 seconds with a price

Instagram account
Pays RM 75

Staff confirm and send a DuitNow link

order number
“Ready to collect”

Sent on WhatsApp when the lab is done

phone number
Leaves 5 stars

Review asked for automatically

same profile
Comes back

A reminder 60 days later brings a new order

repeat order
AR

Aisyah Rahman

Bintulu · customer since August
Lifetime valueRM 2895 orders

Linked across

InstagramWhatsAppshoolab.myInstagram adShoo Lab Bintulu

Services bought

Deep Cleaning×2
Premium Spa×1
Bag Cleaning×1
Cap Cleaning×1
Next sneaker clean due around 13 DecRemind on WhatsApp
No more duplicate customers

When someone moves from Instagram to WhatsApp, the system spots the same phone number and joins the two. Your team confirms with one tap.

See what each person buys

Every service and add-on is counted, so you know your sneaker regulars, your bag customers and your best spenders.

Know which ad brought them

Ad spend is matched to real orders, not just clicks.

03 · AI assistant Phase 2

Answers in seconds, day or night. Your team handles the rest.

Speaks like your customers

Replies in Bahasa Melayu, English or 中文, matching how each customer writes.

Only quotes your price list

Uses your services, prices and FAQs. It never makes up a price or a promise.

Knows when to pass to a person

Final prices, complaints and refunds go straight to your team, with a short summary of the chat.

Writes replies for your staff

One tap drafts a reply, makes it shorter or friendlier, or translates it. Staff check and send.

4 stypical AI reply, any hour
6 in 10first replies handled by AI
1 in 3chats closed with no staff time

Targets for illustration, to be measured after launch.

Shoo Lab Malaysia● replies instantly
Berapa harga cuci kasut putih? Tapak dah kuning 😅
AI · 4 s
Deep Cleaning dari RM 45, dan Midsole Un-yellowing tambah RM 30. Hantar gambar, kami sahkan harga ya!
我的包包可以洗吗?
AI · 3 s
可以的!包包清洁 RM 80 起。请发一张照片,我们会确认价格。
My shoes came back with a scratch!
AI · 3 s
I'm so sorry about this. I've passed it to our team lead, who will reply here shortly.
Handed to your team · complaint

04 · See it working

The screens your team will use.

Names and figures are samples. Every screen here can be clicked through in the live demo.

Team inbox

Phase 1Every chat from every app, with the order it becomes
inbox.shoolab.my

Inbox

2 overdue Nadia K. · Available
All 48 27 13 8 Mine 11
AR
Aisyah Rahman
Great, can I pay by DuitNow QR?
QuotedShoo Lab Bintulu
2m
1:05
HA
Hafiz Abdullah
Boleh pickup kasut kat rumah esok?
EnquiryShoo Lab Bintulu
4m
+6:12
DW
Daniel Wong
OK, I'll drop the bag off on Thursday.
Dropped offShoo Lab Miri
12m
NI
Nurul Izzah
Terima kasih, kasut nampak macam baru!
ReadyShoo Lab Bintulu
31m
JL
Jessica Lau
Can you clean a suede handbag?
EnquiryShoo Lab Sibu
48m
3:40
AF
Ahmad Faiz
Berapa harga cuci helmet full face?
QuotedShoo Lab Bintulu
1h
KT
Kelvin Tan
5 stars, the leather jacket looks great
ReviewedShoo Lab Kuching
2h
SA
Siti Aminah
Ada servis cuci stroller baby?
EnquiryShoo Lab Bintulu
3h
AR
Aisyah Rahman
Instagram · @aisyah.rhmn · Bintulu
24-hour reply window · 3h 12m leftThen approved templates only
CAME FROM AD · INSTAGRAMSneaker Deep Clean · October
Campaign: Bintulu sneaker owners
Hi! Saw your deep clean ad. Can you get the yellowing off these white sneakers? Photo attached.
09:13
Hi Aisyah! Yes. Deep Cleaning plus Midsole Un-yellowing for this pair is RM 75, ready in 4 days. Drop off at Shoo Lab Bintulu or book a pickup.
09:15 · Nadia
Great, can I pay by DuitNow QR?
09:17
Order request#SL-20417
Deep Cleaning + Midsole Un-yellowingDrop-off Sat 1 Nov · Shoo Lab BintuluRM 75.00
Pay securely
Send payment linkShare drop-off locationRequest another photoTerima kasih (BM)
Reply to Aisyah on Instagram…

Each chat shows which app it came from, the stage of the order and how long the customer has waited.

Growth report

Phase 3Which ads, apps and labs bring paying customers
inbox.shoolab.my/analytics

Growth analytics

October 2026All labs
Conversations
1,840
+18% vs Sep
Chat → order
22.4%
412 orders
Revenue from chat
RM 39,140
+22% vs Sep
Median first reply
2m 40s
target 5m
Funnel by channel conversations → quoted → ordered
ConversationsQuotedOrdered
WhatsApp
1,210
520
298 · 24.6%
Instagram
410
150
78 · 19.0%
Messenger
220
70
36 · 16.4%
Labs and partners sorted by conversion
LabFirst replyChat → orderRating
Shoo Lab Bintulu1m 50s26.1%4.9
Shoo Lab Miri4m 10s21.0%4.7
Shoo Lab Sibu2m 30s19.4%4.8
Shoo Lab Kuching3m 05s17.9%4.6
Partner · repair workshop9m 40s11.2%4.4
Sales sent back to Meta ads this month
Enquiries1,320
Quotes sent740
Paid orders412

So Facebook and Instagram ads learn which people actually pay.

Audiences synced daily
Sent a photo, no order in 7 daysRetarget with a first-order offer
530
Meta · Google
Repeat care · 60 daysWhatsApp template, opted-in only
210
WhatsApp
Shoe customers, no bag order yetCross-sell bag care and Premium Spa
640
Meta

A sample month once more labs are open. Figures are illustrations.

Customer profile

Phase 4Every chat, order and review for one person
inbox.shoolab.my/customers/aisyah-rahman

Customers

/ Aisyah Rahman
AR

Aisyah Rahman

Bintulu, SarawakSneaker collectorID cus_8F2KQ
Lifetime value
RM 285
3 orders
Avg. order
RM 95
shoe and bag care
Services bought
6
shoes 4 · bags 1 · caps 1
Acquired by
Instagram ad
Sneaker Deep Clean · Oct
Journey
All channelsAll labs
29 Oct 09:17
Quote sent · #SL-20417

Deep Cleaning + Midsole Un-yellowing · RM 75 · Shoo Lab Bintulu

29 Oct 09:13
New photo enquiry

Yellowed white sneakers · routed to Shoo Lab Bintulu

Enquiry → Meta ads
21 Oct
Joined audience · Repeat care 60 days

Synced to Meta custom audiences

18 Oct 16:40
Review · 5 stars

"Looks brand new. Sending my bags next."

18 Oct 13:05
Ready for collection

Marked ready by the lab · collection notice and survey sent on WhatsApp

14 Oct 10:02
Order paid · #SL-20117

RM 110 by DuitNow QR · Premium Spa leather sneakers

Sale → Meta ads
14 Oct 09:12
Clicked Instagram ad

Sneaker Deep Clean · October · Bintulu sneaker owners

Linked across Instagram, WhatsApp and the website, so the team sees the whole history in one place.

On the go · Phase 1

Staff can reply from their phones.

Tap the menu icon inside the phone to look around.

Inbox
All 4827138Overdue 2
AR
Aisyah Rahman
Great, can I pay by DuitNow QR?
QuotedBintulu
2m
1:05
HA
Hafiz Abdullah
Boleh pickup kasut kat rumah esok?
EnquiryBintulu
4m
+6:12
DW
Daniel Wong
OK, I'll drop the bag off on Thursday.
Dropped off
12m
NI
Nurul Izzah
Terima kasih, macam baru!
Ready
31m
Open conversation · Aisyah
Reply window · 3h 12m left
FROM AD · INSTAGRAMSneaker Deep Clean · Oct
Hi! Can you get the yellowing off these white sneakers?
09:13
Yes. Deep Cleaning plus Midsole Un-yellowing is RM 75, ready in 4 days.
09:15
Great, can I pay by DuitNow QR?
09:17
Reply…

05 · Repeat customers Phase 4

Bring the right customers back, at the right time.

Pick a group below to see who you'd reach. Only customers who agreed to hear from you get messages.

1Pick who

2Choose where

WhatsApp messageto customers who opted in
Facebook and Instagram adsshown only to this group

3See the results

Reached640
Replied or opened a chat58
Paid orders26
SalesRM 2,392

Example results. Every reply lands in your inbox, tagged with the campaign.

06 · The plan

Four phases. Replace Respond.io first.

Each phase is agreed separately. You approve the result before the next one starts, and you can pause after any phase.

MONTHS 1–3Phase 1

Replace Respond.io

  • WhatsApp, Instagram and Messenger in one shared inbox
  • Quick replies, templates, photo quotes and payment links
  • Order stages from enquiry to collected, plus a lab board
  • Works on staff phones
  • Your Respond.io contacts and chat history moved over
Both run side by side for 2 weeks, then Respond.io is switched off
MONTHS 4–5Phase 2

AI chatbot

  • Instant replies in Bahasa Melayu, English and 中文
  • Uses only your price list and FAQs
  • Hands prices, complaints and refunds to your team
  • Reply drafts, rewrites, translations and chat summaries for staff
You check its answers before it replies to customers
MONTHS 6–8Phase 3

Advanced analytics

  • Which ads and apps bring paying customers
  • Results by lab, service and staff member
  • Sales sent back to Meta so ads find more buyers
  • A monthly growth report
First monthly report reviewed with you
MONTHS 9–11Phase 4

Customer CRM

  • One profile per customer across every app
  • Services bought and when the next one is due
  • Customer groups for WhatsApp messages and ads
  • Seats for new labs and partner workshops
First repeat-customer campaign sent
Your data is yoursEvery chat, customer and order stays in your own system, not a rented one.
Kept close to homeStored in Singapore or Malaysia.
Customers stay in controlMarketing goes only to people who agreed, as Malaysia's privacy law requires. They can stop it anytime.
Official connectionsLinked to WhatsApp, Instagram and Messenger through Meta's own approved channels.

07 · Next steps

What we need from you to start.

Tick items off as you go. Ticks are saved in this browser only.

Try it before you decide

Click through the inbox, the AI assistant, customer profiles and repeat-customer campaigns with sample data.

Open the live demo